Final Project: Product

We offer a savory delicious pretzel that anyone can enjoy. I comes in a colorfully appealing package that draws the eye to want to buy it at the bar. Marketing management wants to design strategies that will build profitable relationships with target consumers. Beyond choosing customers more selectively, companies are now relating with chosen customers in deeper, more meaningful ways. The societal marketing concept questions whether the pure marketing concept overlooks possible conflicts between consumer short-run wants and consumer long-run welfare. So we have taken the time to test our product throughout different companies to ensure that this will fit in with there place of business and the crowd they bring in.