Wednesday, September 18, 2013
Final Project: Business Mission Statement
The price is set at $3.79. They will be packaged in an appealing red green and white package to represent the Indian Flag and I will have a blue letter on the package to show the true essence of India. They are a perfect pretzel to go along with a nice alcoholic beverage. "As a first step, marketers need to understand customer needs and wants and the marketplace within which they operate." With this being stated the true place for this pretzel shall be either a high end bar/nightclub or a cozy pub. So that it is easy enough to kick back and enjoy this taste treat. "The most basic concept underlying marketing is that of human needs." With this statement we bring the attention of how the pretzel will also make people want to drink more alcohol.
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