We only distribute where the product can be sold well, classy bars and nightclubs and to every pub in town. Cause everyone can enjoy a savory pretzel with a Martini, Long Island Ice Teas and even a nice cold pitcher of beer.
Once they identify a special customer need, the Ritz-Carlton employees go to legendary extremes to meet it. Beyond choosing customers more selectively, companies are now relating with chosen customers in deeper, more meaningful ways.
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