Final Project: Promotion

We have begun promotion this product by offering a sample at every place of business we cater to. Traditionally, marketers have been charged with understanding customers and representing customer needs to different company departments. The only value your company will ever create is the value that comes from customers—the ones you have now and the ones you will have in the future. Without customers, you don’t have a business.

Final Project: Distribution

We only distribute where the product can be sold well, classy bars and nightclubs and to every pub in town. Cause everyone can enjoy a savory pretzel with a Martini, Long Island Ice Teas and even a nice cold pitcher of beer. Once they identify a special customer need, the Ritz-Carlton employees go to legendary extremes to meet it. Beyond choosing customers more selectively, companies are now relating with chosen customers in deeper, more meaningful ways.

Final Project: Product

We offer a savory delicious pretzel that anyone can enjoy. I comes in a colorfully appealing package that draws the eye to want to buy it at the bar. Marketing management wants to design strategies that will build profitable relationships with target consumers. Beyond choosing customers more selectively, companies are now relating with chosen customers in deeper, more meaningful ways. The societal marketing concept questions whether the pure marketing concept overlooks possible conflicts between consumer short-run wants and consumer long-run welfare. So we have taken the time to test our product throughout different companies to ensure that this will fit in with there place of business and the crowd they bring in.

Final Project: Target Market

The company must first decide who it will serve.Our target market is both young to the drinking world and old. For we offer something everyone can enjoy with their drinks. A market is the set of actual and potential buyers of a product. This is why we choice to go above and beyond to make everyone happy with what they are eating with their drinks. I mean who honestly would not want something mess free to go with a Martini?

Final Project: SWOT Analysis

The strengths of this pretzel are definitely the look, how it looks incredibly great to eat and how it tastes completely savory to make you crave more and want to mix the flavor of the alcohol with the savory taste of the pretzel. Many sellers make the mistake of paying more attention to the specific products they offer than to the benefits and experiences produced by these products. Though with this product we strive to go above and beyond to make the customer entirely happy with their choice of treat. A market is the set of actual and potential buyers of a product.

Final Project: Objective

The objective is to make people want to buy our snack and to also make them want to always come back not on to drink but to spend a few on a savory treat. Wants are the form human needs take as they are shaped by culture and individual personality. Outstanding marketing companies go to great lengths to learn about and understand their customers’ needs, wants, and demands. We will also take the time to study what more we can add to this delightful snack to make them want to buy more than just one package, to make them want to buy a bunch for the whole group of friends as well.

Week 10 EOC: Benefits Vs. Features.

Features;
Flavorful Pretzel.

Medium sized

Colorful packaging

Little mess

Smells terrific

Curry flavor

Benefits: 

Filling

Soft, delightful to eat

Nice kick that goes great with liquor  

Final Project: Business Mission Statement

The price is set at $3.79. They will be packaged in an appealing red green and white package to represent the Indian Flag and I will have a blue letter on the package to show the true essence of India. They are a perfect pretzel to go along with a nice alcoholic beverage. "As a first step, marketers need to understand customer needs and wants and the marketplace within which they operate." With this being stated the true place for this pretzel shall be either a high end bar/nightclub or a cozy pub. So that it is easy enough to kick back and enjoy this taste treat. "The most basic concept underlying marketing is that of human needs." With this statement we bring the attention of how the pretzel will also make people want to drink more alcohol.

Week 8 EOC:

While riding on the back of this gigantic elephant, I decided that I wanted a taste of some illegal alcohol. I know it sounded so scandalous, but I truly couldn't help myself. So I went over and asked a cute local girl named Divya, whom was very fluent in both English and Hindi. Well I had asked her if she knew of any good alcohols, she said no but that she could ask the wise old man down the way. So she kept her word and came back and told me of an interesting drink, Tharra. She told me I should join the men down the way, which they would love a great story of an adventure man who is traveling around the world in eighty days. So I scurried as quickly as I could to catch up with these peculiar men who had the most interesting of footwear, barefoot men is what I was surrounded by. Little did I know I would be so intoxicated that I’d end up as barefoot as them. This home brewed alcohol was quite strong! Yet it was quite good at the first sip but by the third sip I was seeing doubles of every shade. That was when this intriguing barefooted man who was old and grey handed me this very beautifully colored package of deliciousness. As I opened it, my alcoholic binge was put to a stand still for this savory smell filled the air around me, smacking me out of my doubled daze. So I broke off a piece of this large sensationally great smelling pretzel and took a bite, before I knew it my pallet was filled with joy. The next thing I noticed my pretzel was suddenly gone. Oh, my head began to spin as the last flavor to taste was sitting on the tips of my fingers, oh how that pretzel made me feel as though I was the barefooted grey haired wise man, oh how I wished I could be him at that very moment. I wanted to live in this delicious life forever. This pretzel is truly one of a kind. So before I left on my way to finish off my remaining 67 days I couldn't help but splurge on over 126 dollars’, so whether you have the money or not it is worth the spanging of change for this is heavenly goodness that belongs to such a unique pretzel.