Week 2 EOC : Boston Consulting Group- Video Games

Back in January 2009, video game sales had jumped up 10%, all because people spend 60-70 dollars on a single game. In June 2009 sales jumped up 29% and the demand for video game consoles had increased, causing game sales to increase as well. Although PlayStation had to cut 100 dollars off their consoles, due to alternative electronic devices, such as Apple products. Apple products offer games from free-.99 cents. The biggest sales time is the year-end holiday sales, the time of the biggest profits. Video games are what keep the system sales up. They target kids, families, people of most ages and mainly gamers, who buy the extra features for their games. I do believe that the Wii will soon be over run from the Star category, due to the Ps4 and Xbox 1.

“Sony’s PlayStation 4 and Microsoft’s Xbox One have kicked off a new generation of console wars. While the excitement surrounding these new consoles is palpable, continued slow sales for Nintendo’s new Wii U” -By Sean Patterson · July 15, 2013 ·
http://www.webpronews.com/video-game-console-sales-expected-to-be-lower-this-generation-2013-07

“Microsoft Corp. and Sony Corp. are getting ready to launch new consoles later this year. The Xbox One, the successor to Microsoft's Xbox 360, and the PlayStation 4, successor to Sony's PS3, are expected to boost game sales over the holiday season.”

http://phys.org/news/2013-06-video-game-retail-sales-fall.html#jCp

“When Activision sells a year of Call of Duty, they're not really getting $60. They're probably getting closer to $80 when you add in the average DLC sales downstream," -By Kyle Orland - Apr 15 2012, 1:45pm PDT

http://arstechnica.com/gaming/2012/04/why-are-video-game-sales-looking-so-weak-lately-blame-nintendo/






In my opinion:
Star: Xbox/Xbox 360 Ps4?, Phones
Cash Cow: Ps2/Ps3
Questions Mark: Computer gaming
Dog: Game Cube, Wii, Wii U