Final Project: Promotion

We have begun promotion this product by offering a sample at every place of business we cater to. Traditionally, marketers have been charged with understanding customers and representing customer needs to different company departments. The only value your company will ever create is the value that comes from customers—the ones you have now and the ones you will have in the future. Without customers, you don’t have a business.

Final Project: Distribution

We only distribute where the product can be sold well, classy bars and nightclubs and to every pub in town. Cause everyone can enjoy a savory pretzel with a Martini, Long Island Ice Teas and even a nice cold pitcher of beer. Once they identify a special customer need, the Ritz-Carlton employees go to legendary extremes to meet it. Beyond choosing customers more selectively, companies are now relating with chosen customers in deeper, more meaningful ways.

Final Project: Product

We offer a savory delicious pretzel that anyone can enjoy. I comes in a colorfully appealing package that draws the eye to want to buy it at the bar. Marketing management wants to design strategies that will build profitable relationships with target consumers. Beyond choosing customers more selectively, companies are now relating with chosen customers in deeper, more meaningful ways. The societal marketing concept questions whether the pure marketing concept overlooks possible conflicts between consumer short-run wants and consumer long-run welfare. So we have taken the time to test our product throughout different companies to ensure that this will fit in with there place of business and the crowd they bring in.

Final Project: Target Market

The company must first decide who it will serve.Our target market is both young to the drinking world and old. For we offer something everyone can enjoy with their drinks. A market is the set of actual and potential buyers of a product. This is why we choice to go above and beyond to make everyone happy with what they are eating with their drinks. I mean who honestly would not want something mess free to go with a Martini?

Final Project: SWOT Analysis

The strengths of this pretzel are definitely the look, how it looks incredibly great to eat and how it tastes completely savory to make you crave more and want to mix the flavor of the alcohol with the savory taste of the pretzel. Many sellers make the mistake of paying more attention to the specific products they offer than to the benefits and experiences produced by these products. Though with this product we strive to go above and beyond to make the customer entirely happy with their choice of treat. A market is the set of actual and potential buyers of a product.

Final Project: Objective

The objective is to make people want to buy our snack and to also make them want to always come back not on to drink but to spend a few on a savory treat. Wants are the form human needs take as they are shaped by culture and individual personality. Outstanding marketing companies go to great lengths to learn about and understand their customers’ needs, wants, and demands. We will also take the time to study what more we can add to this delightful snack to make them want to buy more than just one package, to make them want to buy a bunch for the whole group of friends as well.

Week 10 EOC: Benefits Vs. Features.

Features;
Flavorful Pretzel.

Medium sized

Colorful packaging

Little mess

Smells terrific

Curry flavor

Benefits: 

Filling

Soft, delightful to eat

Nice kick that goes great with liquor